Coping with social media crisis: How 3 big brands did it

With close to two billion active Facebook users, and an average of more than 400 million tweets sent per day, social media has undoubtedly transformed the way people share and consume information. According to a Statista study on the most popular social networks worldwide, Facebook rules supreme, with over 1,870 million active users and 18% market share.

read more

5 best practices to get social engagement right

Social engagement - the use of social media to increase revenue and sales team productivity - is an inevitable consequence of social buying.In a LinkedIn-commissioned study, Forrester found that social networks are a critical source of influence on decision-makers in every phase of the IT purchase process. This is increasingly true of other industries as well.

read more